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#31: Let’s Talk Tims

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Manage episode 318663386 series 3234937
Indhold leveret af Liquid Barcodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liquid Barcodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Tim Horton's is a coffee-led restaurant brand with over 4,800 stores worldwide.

In 2019, the brand finally launched "Tim's Rewards" - their loyalty programme for Canadian and American customers.

This article discusses their loyalty strategy which is based on rewarding frequency and visits to stores rather than customer spend, and offers more varied rewards to customers including baked goods as well as hot drinks to differentiate their programme.

Listen to this week's episode of Liquid Barcodes Live Loyalty podcast to hear how Tim Hortons are leveraging C-Suite support to set themselves an ambitious goal of 100% adoption of their loyalty programme by customers.

Show Notes:

1) Tim Horton's Digital Loyalty Programme article

  continue reading

63 episoder

Artwork
iconDel
 
Manage episode 318663386 series 3234937
Indhold leveret af Liquid Barcodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liquid Barcodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Tim Horton's is a coffee-led restaurant brand with over 4,800 stores worldwide.

In 2019, the brand finally launched "Tim's Rewards" - their loyalty programme for Canadian and American customers.

This article discusses their loyalty strategy which is based on rewarding frequency and visits to stores rather than customer spend, and offers more varied rewards to customers including baked goods as well as hot drinks to differentiate their programme.

Listen to this week's episode of Liquid Barcodes Live Loyalty podcast to hear how Tim Hortons are leveraging C-Suite support to set themselves an ambitious goal of 100% adoption of their loyalty programme by customers.

Show Notes:

1) Tim Horton's Digital Loyalty Programme article

  continue reading

63 episoder

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