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#23: Caffè Nero Keeps It Simple

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Manage episode 318663394 series 3234937
Indhold leveret af Liquid Barcodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liquid Barcodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This episode shares the evolution of Caffè Nero's loyalty strategy from its stamp-card approach originally launched in 1997, to its latest digital solution in the UK which combines digital payment with tactical games to drive consumer engagement.

As the largest independent coffee house in Europe boasting eight -two consecutive quarters of business growth (as at December 2019), we are excited to watch the brand's evolution as it drives loyalty in every aspect of its business.

Show Notes:

1) Caffè Nero Keeps It Simple - article on Liquid Barcodes

  continue reading

63 episoder

Artwork
iconDel
 
Manage episode 318663394 series 3234937
Indhold leveret af Liquid Barcodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liquid Barcodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This episode shares the evolution of Caffè Nero's loyalty strategy from its stamp-card approach originally launched in 1997, to its latest digital solution in the UK which combines digital payment with tactical games to drive consumer engagement.

As the largest independent coffee house in Europe boasting eight -two consecutive quarters of business growth (as at December 2019), we are excited to watch the brand's evolution as it drives loyalty in every aspect of its business.

Show Notes:

1) Caffè Nero Keeps It Simple - article on Liquid Barcodes

  continue reading

63 episoder

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