🧘‍♀️ Engineering Alignment: Building an Offer That Sparks Joy, Lights You Up and Brings Happy to Your Day

Lifestyle Business School

Building a successful online course business in 2024 requires an irresistible, hell-yes core offer.
[Read the full blog post here].
Here’s the kicker, though.
Whilst making sure your offer is irresistible to the person you’re selling it to is non-negotiable (something we covered in detail in last week’s piece, and this one too), it’s only step one.

Building an offer that sells is one thing.

Building one that lights you up, fulfills you, gives you more of what you want and allows you to reach your goals so you can run it for the long term without burning out?

Well, that’s entirely another.

Here’s one thing my seven years in online business has taught me:

Success isn’t success if it doesn’t give more of what you want.

This is a Naval Ravikant quote, and I have it pinned everywhere:

On my laptop screensaver.

My phone.

My desk.

Everywhere.

It serves as a reminder for me of what “success” is and what it isn’t.

In an online world that has for so many years espoused financial and “numbers” based success as the only true indicator of it, it’s important to remember.

For so long, “success” and “alignment” haven’t co-existed, nor have they been together “considered”.

On the one side have been the people chasing “success” at any cost.

And on the other, those seeking “alignment”.

But it’s only recently that anyone has considered the two to be mutually exclusive.

Thankfully, the tides are changing.

When I started talking about wild alignment, and building a lifestyle business, just TWELVE MONTHS AGO – it was new, and novel.

Today, there’s lots of talk of freedom-based business, and balance, and building a business that complements your life without scaling to the moon.

In today’s piece, I want to share with you what I feel is the critical “foundation” for achieving this in practice.

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