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The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang
Manage episode 436410337 series 87928
In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.
Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.
Cindy gives listeners actionable tips on:
- 00:00 Intro
- 01:36 Transitioning from a Firm to Your Own Business
- 03:37 Establishing Your Unique Identity
- 07:07 Gathering Feedback and Building Reputation
- 09:45 Maintaining Client Relationships
- 13:45 The Value of Personal Connections
- 15:17 Starting and Sustaining Your Own Business
- 23:31 The Role of Referrals and Networking
- 25:05 Thought Leaders Library: Book Recommendation
- 33:16 One Big Takeaway
Resources mentioned in this episode:
Connect with Cindy here:
Connect with me
2350 episoder
Manage episode 436410337 series 87928
In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.
Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.
Cindy gives listeners actionable tips on:
- 00:00 Intro
- 01:36 Transitioning from a Firm to Your Own Business
- 03:37 Establishing Your Unique Identity
- 07:07 Gathering Feedback and Building Reputation
- 09:45 Maintaining Client Relationships
- 13:45 The Value of Personal Connections
- 15:17 Starting and Sustaining Your Own Business
- 23:31 The Role of Referrals and Networking
- 25:05 Thought Leaders Library: Book Recommendation
- 33:16 One Big Takeaway
Resources mentioned in this episode:
Connect with Cindy here:
Connect with me
2350 episoder
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