059. Fred Dust: Designing Hard Conversations to Solve Big Problems

Leading Transformational Change with Tobias Sturesson

As we are now taking steps into a new post-pandemic normal in many parts of the world, it seems like many organizations are struggling with how to have trusting and constructive internal conversations about how and where they do their best work. As a result, internal trust in leadership seems to be shaken. An essential foundation for a healthy culture is an organization’s ability to have hard and important conversations that can move the organization forward.
Fred Dust, the author of "Making Conversation: Seven Essential Elements of Meaningful Communication", is passionate about designing creative conversations to solve big problems. In this engaging episode, your host Tobias and Fred discuss how our ability to have these types of conversations matters immensely.
Fred Dust is a former senior partner and global managing director at the international design firm IDEO. A leading voice and practitioner of human-centered design and networked innovation, he helps organizations in media, finance, retail, and health confront disruption stemming from shifts in consumer behavior, social trends, economic pressures, and new technology. Prior to IDEO, Dust trained as an architect and spent eight years working with independent artists and major art organizations. He chairs the board of Parsons School of Design and sits on the boards of the New School, NPR, and the Sundance Institute. He lives in New York City. Fred is the author of "Making Conversations: Seven Essential Elements of Meaningful Communication".
Duration - 1:01:18