Brand, Design, and How An Agile Strategy Can Build Epic Brands in Record Time, with Marty Neumeier (Re-release)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue with Marty Neumeier

To start off this new year, and just before I get back into the swing of brand new episodes for 2024, I wanted to re-release this wonderful conversation with Marty Neumeier (MDE314). Where so many people are needing to have a sense of belonging and find meaningfulness, working for a meaningful brand is one way to find fulfilment. Marty is a world recognised expert on branding, best-selling author of books such as The Brand Gap, The Brand Flip and MetaSkills. At the time of recording this interview, he had recently published a ‘business thriller’ called, "Scramble, How agile strategy can build epic brands in record time." He's also director and CEO of the Liquid branding agency. In this conversation with Marty, we talked about the importance of having a designer mindset in business and the challenge of building a superior brand in today’s tech-infused world.

If you've got comments or questions you'd like to see answered, send your email or audio file to [e-mail]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.