Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Leaders in Customer Loyalty, Powered by Loyalty360

Indhold leveret af Loyalty360. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Loyalty360 eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

5M ago 31:47

MP3•Episode hjem

Send us a Text Message.

Mark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what generative AI means for brands.

Kapitler

1. Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary (00:00:00)

2. Intro (00:00:03)

3. What loyalty program changes are your clients focused on (00:00:51)

4. How do new opportunities added to loyalty programs change the ROI (00:03:43)

5. Measuring the efficacy of customer loyalty programs (00:07:13)

6. What reports or metrics are your clients asking to learn about (00:10:12)

7. What innovations are your clients looking to implement in 2024 (00:12:32)

8. Advice for brands looking to differentiate their programs in the same of sameness (00:15:23)

9. AI (00:19:02)

10. How can creative sides, and data and strategy sides integrate more effectively together (00:23:10)

11. Quick wins for brands wanting to improve loyalty program efficacy (00:24:47)

12. How can brands offer customers the right offerings at the right time (00:28:04)

13. Outro (00:31:10)

379 episoder

#MBA #Business News #Business #News #Marketing #Loyalty360 #Customer Loyalty #Loyalty Programs #Customer Experience #Rewards Program #VOC #Marketing Trends #Brand Loyalty #Channel Loyalty #Analytics #Personal #Segments #Marketing Technology