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Steph Claire Smith & Laura Henshaw - Keep It Cleaner

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Manage episode 298984069 series 2531772
Indhold leveret af LADY-BRAINS. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af LADY-BRAINS eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Steph Claire Smith and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.

In this episode, we discuss:

  • How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation
  • Why they have recently decided to bring their tech capability in house, and how this enabled them to truly see themselves as a serious tech business
  • The importance of staying in touch with your customers and community, and how they’ve used customer insights to make decisions about which new programs (like KIC Bump) they’ll roll out
  • How Steph is trying to find her new role in the business after becoming a Mum to Harvey
  • How we all can be bolder and braver in tough business negotiations where we may feel out of our depth

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

  continue reading

101 episoder

Artwork
iconDel
 
Manage episode 298984069 series 2531772
Indhold leveret af LADY-BRAINS. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af LADY-BRAINS eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Steph Claire Smith and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.

In this episode, we discuss:

  • How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation
  • Why they have recently decided to bring their tech capability in house, and how this enabled them to truly see themselves as a serious tech business
  • The importance of staying in touch with your customers and community, and how they’ve used customer insights to make decisions about which new programs (like KIC Bump) they’ll roll out
  • How Steph is trying to find her new role in the business after becoming a Mum to Harvey
  • How we all can be bolder and braver in tough business negotiations where we may feel out of our depth

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

  continue reading

101 episoder

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