Publishing Articles on Linkedin – The Slippery Slope!

Kevin Whitsitt

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Today I want to talk about publishing articles on LinkedIn and share with you the slippery slope idea. You might be wondering why publish articles on LinkedIn.

Posts are added to LinkedIn very quickly but can disappear in the feed. LinkedIn articles are searchable on the platform for a very long time and in search engines, which makes them more powerful.

Plus, search engines trust LinkedIn more than a brand new site, so it can help with SEO. What the heck is the slippery slope idea? A big key to SEO when it comes to getting more views and ranking, is getting someone to not bounce.

This means they continue to consume your content. One way to do this is with the slippery slope idea. In the beginning of your article you want your sentences to be very short. Also, make your paragraphs 2 sentences, 3 at the top.

Also include some hooks, to compel someone to continue reading. Basically, image a kid on a slide and once he starts going down, the momentum will kick in and he will continue going all the way.

The key is you want to get that momentum to start. That is the idea I hope it helps. Of course there is much more to writing LinkedIn articles. LinkedIn posts are generally shorter at around 700 character limit, while articles don't have a limit. Shorter articles are easier to write, but if they are longer they usually do better.

Longer meaning 1,500 to 2,500 words. How to write long articles? The key to writing longer articles is to break up your article into chunks. Instead of writing a 1,500-word article just write five 300 word articles and connect them.

You could write the headlines for the five articles and then simply fill them in. What I like to do is have the ideas of what I'm going to write about pre-planned, almost like its paint by numbers.

Then I simply fill in the slots and it's kind of fun. When it comes to spelling and grammar Grammerly.com has a free program that checks everything. When it comes to the content of your article the key is to make it fun.

This means you want to break up your text as much as possible. If you break up your text and add a lot of spaces, then people are more likely to continue reading because it's seen as being easier to read. Also include some nice photos, videos, quotes, and anything else that makes it fun.

Another free tool you can use to view how many words your article has is easywordcount.com. Let's talk about how to get your article viewed. There is a saying that great emails, videos, and articles never get viewed because their headline sucks. The headline is the first place to grab someone's attention. How do you write good headlines?

One tip is to include a hyphen or colon in your title. A study by Content Marketing Institute found that doing this increased click-through rate by 9%. What I've been doing is putting the keyword in the beginning and then put the hyphen or colon followed by something that creates curiosity.

You could put anything like and the purple cow, something different where people are like what they hell is that and then they click on it.