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Email: AB Tests for Email Marketing Success with Bridget Poston

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Manage episode 404874070 series 3270990
Indhold leveret af Chloe Thomas. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chloe Thomas eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.

In this episode, we discuss:

  • the untapped potential of email lists
  • why brands need to do ab testing, and how they should do it
  • leveraging zero-party data to effectively personalize emails

Dive in:

[03:58] Transitioned from writing to holistic email marketing.

[08:13] Brands should test campaigns multiple times.

[10:35] Regular testing until Black Friday for email marketing.

[13:50] Using first names for personalization is good, but collecting zero party data is now essential.

[19:15] Organize tests in simple spreadsheet for tracking.

[22:59] Testing subject lines and offers for flows.

[24:40] Bridget’s Insider Tips!

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

231 episoder

Artwork
iconDel
 
Manage episode 404874070 series 3270990
Indhold leveret af Chloe Thomas. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chloe Thomas eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.

In this episode, we discuss:

  • the untapped potential of email lists
  • why brands need to do ab testing, and how they should do it
  • leveraging zero-party data to effectively personalize emails

Dive in:

[03:58] Transitioned from writing to holistic email marketing.

[08:13] Brands should test campaigns multiple times.

[10:35] Regular testing until Black Friday for email marketing.

[13:50] Using first names for personalization is good, but collecting zero party data is now essential.

[19:15] Organize tests in simple spreadsheet for tracking.

[22:59] Testing subject lines and offers for flows.

[24:40] Bridget’s Insider Tips!

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

231 episoder

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