Email: AB Tests for Email Marketing Success with Bridget Poston

Keep Optimising

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.

In this episode, we discuss:

• the untapped potential of email lists
• why brands need to do ab testing, and how they should do it
• leveraging zero-party data to effectively personalize emails

Dive in:

[03:58] Transitioned from writing to holistic email marketing.

[08:13] Brands should test campaigns multiple times.

[10:35] Regular testing until Black Friday for email marketing.

[13:50] Using first names for personalization is good, but collecting zero party data is now essential.

[19:15] Organize tests in simple spreadsheet for tracking.

[22:59] Testing subject lines and offers for flows.

[24:40] Bridget’s Insider Tips!

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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