Attribution: How First-Party Cookies Grow Your Sales With Yiqi Wu, Aimerce Keep Optimising podcast

Indhold leveret af Chloe Thomas. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chloe Thomas eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Keep Optimising »
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce

4d ago 32:40

Del

MP3•Episode hjem

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.

In this episode, we discuss:

The importance of first-party data
Data as the foundation for effective marketing
Using tools to make first-party data implementation as easy as possible
How first party cookie data can increase your advertising and email sales

Dive in:

[04:48] Left big tech to help small businesses.

[08:50] Collect our own data for powerful marketing.

[10:49] Enabling a domain-specific, non-shared cookie.

[13:29] More data improves Facebook ads targeting algorithm.

[19:13] Marketing fundamentally is about understanding your customers.

[20:07] Collect customer information to optimize targeted marketing.

[21:59] Insider Tips from Yiqi!

Find the notes here: https://keepopt.com/225

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

228 episoder

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas