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Deinfluencing: How do we Overcome Overconsumption?
Manage episode 408506884 series 3563193
Indhold leveret af Jade Lombardo, Riley Brubaker, Abigail Hakas, and Ireland Kennedy. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jade Lombardo, Riley Brubaker, Abigail Hakas, and Ireland Kennedy eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of the Keep it Controversial podcast, hosts Abigail Hakas and Jade Lombardo explore the impact of influencers on consumer behavior, primarily through overconsumption and microtrends. Reflecting on the rising trends of de-influencing and dupe culture, they attempt to unravel what ethical consumption truly entails in the age of online abundance.
Make sure to follow Keep it Controversial so you never miss an episode, and stay tuned for new releases every other week. Check out our Instagram @keepitcontroversialpodcast for more behind-the-scenes content.
Our research for this episode was compiled from the following articles:
Influencer Marketing: https://harvardpolitics.com/the-influencer-revolution/
https://www.prsa.org/article/the-power-of-influencer-marketing
https://influencermarketinghub.com/influencer-marketing-statistics/
https://www.vox.com/recode/23197348/tiktok-ad-sponcon-influencers
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
https://www.buzzfeed.com/natashajokic1/mikayla-nogueira-tiktok-mascara
Overconsumption: https://www.teenvogue.com/story/were-getting-disillusioned-by-overconsumption-on-tiktok
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales
Deinfluencers: https://www.theguardian.com/lifeandstyle/2023/feb/22/the-sudden-dawn-of-the-deinfluencer-can-online-superstars-stop-us-shopping
Music by Coma Studios on Pixabay
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