Who are You Serving in Your Business?, Ep 154

Just The Tips, with James P. Friel and Dean Holland

There are so many keys to success when you’re building a business online. So many that no one even knows where to begin and some of them even contradict each other! If people in the fitness industry differ with loving and hating carbs (with others not even caring at all), it’s the same thing with business. In this episode, James and Dean help you zoom out and look at how all the pieces fit together. You’ll be surprised to know that the path to get results are the same fundamental things you’ve learned!

“Simplicity is the ultimate sophistication.” – James P. Friel

Outline of This Episode

- [05:10] The value of the fundamentals

- [14:07] Being clear on who you want to serve

- [31:40] Helping people make decisions

- [45:23] A market to message match and market into message mismatch

- [47:55] Generating traffic and setting up affiliate networks

Cut Away the Noise

The late basketball coach John Wooden stresses fundamentals, even to the degree of putting your socks on! If you get blisters because you put your socks on wrong, you’re not going to be at your best. For your business, be a master of the simple things first!

Understand Who You Want to Sell To

How old are they? What do they do? Know the needs of the people you want to serve and figure out how they would feel good about buying from you.

Solve People’s Problems

When your offer is good enough that it meets the need your prospect has, there is very little selling involved. A person who accidentally ate a spicy pepper needs no sales talk for cold water!

Resources & People Mentioned

- John Wooden (Former UCLA Coach) - https://en.wikipedia.org/wiki/John_Wooden

- Competing Against Luck - https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612

- Clayton Christiansen - https://en.wikipedia.org/wiki/Clayton_Christensen

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/

Connect with James and Dean

James P. Friel:

- CEO Quickstart: https://jamespfriel.com/ceo-quickstart/

- Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/

- Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/

- Site: www.jamespfriel.com

Dean Holland:

- Blog: www.DeanHolland.com

- FB Page: https://www.facebook.com/DeanHollandHQ

- Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

JTT Facebook Page - https://www.facebook.com/justthetipsshow/