Engaging B2B Podcast Strategies - Rita Richa

It's Marketing's Fault

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In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast.
Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers.
Rita also offers practical advice on leveraging podcasts for lead generation and maintaining long-term engagement with guests. Tune in for a blend of strategic tips and creative inspiration.
Reignite Media
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