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Episode 3 : The Hype
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With Madhouse Brewing and Barn Town Brewing both releasing new bottles of beer this weekend in Des Moines, Eric and I thought that was worthy of discussion. Also, we talk bottle release lines, line/release etiquette and beer hype. We get a little into how and or if social media and apps like Untappd influence behavior and discuss the fear of missing out (FOMO). How breweries use social media, friends and family, etc. to help sell their beers. Thanks for listening and please, if you enjoy the show, tell a friend.
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