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HOW TO CHANGE THE PERCEPTION OF VALUE
Manage episode 438973716 series 3007862
Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.
As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!
Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
Kapitler
1. Raising Prices for Business Success (00:00:00)
2. Podcast Wrap-Up and Call to Action (00:10:03)
156 episoder
Manage episode 438973716 series 3007862
Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.
As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!
Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
Kapitler
1. Raising Prices for Business Success (00:00:00)
2. Podcast Wrap-Up and Call to Action (00:10:03)
156 episoder
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1 Creating a Better Customer Experience 45:53

1 Q2 2025 Home Inspection Market Outlook 40:22

1 Building a Great Inspection Template 44:35

1 Using Ratings In our Inspection Reports 27:10

1 Setting Boundaries in Your Home Inspection Business 43:33

1 Using Past Tense In Home Inspection Reports 16:14

1 How To Grow Your Home Inspection Business 41:27

1 Q1 2025 HOME INSPECTION MARKET OUTLOOK 39:26

1 How To Optimize Search for ChatGPT & AI 37:38

1 Grouping Defects Together in Reports 19:16


1 2025 Home Inspection industry Predictions 39:06





1 Pareto Distribution in Home Inspections 40:42

1 Q4 Home Inspection market Outlook - 2024 35:21

1 HOW TO CHANGE THE PERCEPTION OF VALUE 10:49

1 How To Beat Burnout in the Home Inspection Industry 45:08

1 Direct-to-Consumer Marketing for Home Inspectors 17:14




1 Mastering the Driveway Speech - With George Karampoulis 43:29


1 Strategic Goal-Setting for Home Inspection Success 15:42

1 Good Business is Good Business - With Randy Lima 43:53

1 Social Media Success - With Inspector AJ 41:38

1 Are Mandatory Home Inspections a Good Thing? 48:19

1 Relationship Marketing for Home Inspectors 45:09

1 Group Psychosis in the Home Inspection Industry 48:11

1 Vets & Public Servants as Home Inspectors 44:05


1 Drinking With Jay - Dealing With "People Burnout" 49:02

1 The Q2 - 2024 Home Inspection Market Outlook 34:11

1 Mastering Growth and Profit in Home Inspection: A Talk with Nick Gromicko 1:02:55

1 Dealing With Difficult People in Home Inspections 39:50

1 What The NAR Settlement Means For Home Inspectors 33:52

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