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What drives success in global brand strategy?

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Manage episode 337507095 series 3382185
Indhold leveret af Inside Global Pharma. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Inside Global Pharma eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The oncology pharmaceutical landscape is exploding – both in revenue and competition. Integrated, customer-centric brand strategies provide an opportunity to stand out from the competition by delivering more customer value. Our host, Jennifer Curtis, a leader in our European Marketing Practice, speaks with leaders in ZS’ oncology, marketing and market access practices to identify the key success factors in delivering a customer-centric global brand strategy. Hosted by: Jennifer Curtis Produced by: Matilda Males and Rohan Giblin Featuring: Malik Kaman, Kurt Kessler, Smita Sealey
  continue reading

20 episoder

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iconDel
 
Manage episode 337507095 series 3382185
Indhold leveret af Inside Global Pharma. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Inside Global Pharma eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The oncology pharmaceutical landscape is exploding – both in revenue and competition. Integrated, customer-centric brand strategies provide an opportunity to stand out from the competition by delivering more customer value. Our host, Jennifer Curtis, a leader in our European Marketing Practice, speaks with leaders in ZS’ oncology, marketing and market access practices to identify the key success factors in delivering a customer-centric global brand strategy. Hosted by: Jennifer Curtis Produced by: Matilda Males and Rohan Giblin Featuring: Malik Kaman, Kurt Kessler, Smita Sealey
  continue reading

20 episoder

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