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Pay Attention to Attention Analytics

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Manage episode 273840328 series 2414196
Indhold leveret af Stephen Gnoza and Forbes Councils. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stephen Gnoza and Forbes Councils eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Forbes Business Council member Lisa Bradner, general manager of analytics at Yieldmo, explains how attention analytics goes beyond impressions and click-through rates to provide even more details on the reach and effectiveness of online and mobile advertising.

  continue reading

80 episoder

Artwork
iconDel
 
Manage episode 273840328 series 2414196
Indhold leveret af Stephen Gnoza and Forbes Councils. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stephen Gnoza and Forbes Councils eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Forbes Business Council member Lisa Bradner, general manager of analytics at Yieldmo, explains how attention analytics goes beyond impressions and click-through rates to provide even more details on the reach and effectiveness of online and mobile advertising.

  continue reading

80 episoder

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