Teaching Old Dogs New Tricks

Industrial Sales and Marketing

In this episode, I discuss why outdated marketing methods are holding manufacturers back and how embracing data-driven strategies can drive measurable results. Many industrial companies stick to "what’s been working" without auditing the ROI or exploring innovative techniques. I break down how technological evolution applies to marketing, just like it does to machinery—why settle for 10-year-old methods when new tools can deliver exponential results?
We also cover why video content is an untapped goldmine for manufacturers. Imagine creating 100+ videos annually that showcase your services, culture, and value propositions—all while tracking key data points to measure success. Whether it’s leveraging CRM tools, monitoring SEO performance, or optimizing PPC campaigns, I show how simple metrics can reveal the true impact of your efforts.
If you’re ready to beat the competition, build smarter strategies, and grow your revenue, this episode is a must.

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