Lead Generation Strategies for Industrial Companies

Industrial Sales and Marketing

In this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and marketing. I'll be walking you through the strategies that many consider innovative but are, in essence, essential practices I've been implementing for years.
We'll explore a variety of tactics ranging from utilizing social media platforms like LinkedIn effectively, to leveraging trade shows and maximizing email marketing through sales sequences. Plus, I'll share insights on how to make your calls more effective by focusing on engaged prospects and utilizing associations and postal methods strategically.
Key points covered include:
-Utilizing LinkedIn for building connections and engagement.
-Effective email marketing through tailored sequences.
-Maximizing trade show impact with pre-show marketing and engaging booths.
-Strategic calling - focusing on engaged prospects.
-Utilizing associations for networking and learning.
-Testing and optimizing postal methods for lead generation.
Remember, it's not just about implementing these strategies; it's about continuously refining and adjusting them based on the feedback and results you observe. This video will provide you with a comprehensive understanding of how to elevate your lead generation efforts and break free from traditional methods that may no longer be effective. Tune in and take your industrial sales and marketing to the next level!

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