Indonesia's High-Value Users & its Underserved: Sapna Chadha of Google & Florian Hoppe of Bain & Company

Indo Tekno Podcast

Indonesia's high-value users (HVU's) "spend almost 7x more than the average digital consumer in the country" states Sapna Chadha, VP for SEA and South Asia at Google. While addressing the needs of the "HVU" will remain critical, "almost twice the opportunity is with that of non-high value users," she added. "Three quarters of non-high value users say that they would engage if their barriers were addressed." Sapna and fellow guest Florian Hoppe, Partner and Head of Vector in Asia-Pacific, Bain & Company, envision innovations in areas such as logistics and new online shopping functionality unlocking much of this growth potential. Our two guests join the Indo Tekno podcast to address the newly released 8th edition of the e-Conomy SEA report, titled "Reaching new heights: navigating the path to profitable growth". Florian additionally proposes a path to a resumption in Indo tech IPO's, one in which increasingly realistic entry valuations, and improving monetisation models, unlock a record USD16b in dry powder as of YE 2022. The team expects Indonesia's digital economy growth to reaccelerate from 8% YoY this year to a 15% CAGR, reaching ~$110B by 2025.