Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Indhold leveret af Whitehat SEO and Whitehat Inbound Marketing Agency. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Whitehat SEO and Whitehat Inbound Marketing Agency eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Marketing Budgets_ 2024 Trends and Strategies
Manage episode 453924699 series 2330470
Indhold leveret af Whitehat SEO and Whitehat Inbound Marketing Agency. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Whitehat SEO and Whitehat Inbound Marketing Agency eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marketing, while agency and labour costs were reduced. Gartner recommends strategies to improve communication of marketing's value and advocates for objective-based budgeting to secure future funding. The findings are based on a survey of 195 European CMOs across various sectors.
…
continue reading
93 episoder
Manage episode 453924699 series 2330470
Indhold leveret af Whitehat SEO and Whitehat Inbound Marketing Agency. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Whitehat SEO and Whitehat Inbound Marketing Agency eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marketing, while agency and labour costs were reduced. Gartner recommends strategies to improve communication of marketing's value and advocates for objective-based budgeting to secure future funding. The findings are based on a survey of 195 European CMOs across various sectors.
…
continue reading
93 episoder
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