E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B) Inbound Back Office podcast

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E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)

1M ago 25:15

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Indhold leveret af Inbound Back Office. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Inbound Back Office eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:

What types of companies Account Based Marketing is for
The benefits of Account Based Marketing
How to identify the accounts you want to market to
How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!

… continue reading

405 episoder

#Business #Inbound Back Office #Tell Us

Artwork

E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)

Inbound Back Office

published 1M ago

Del

MP3•Episode hjem

Indhold leveret af Inbound Back Office. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Inbound Back Office eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:

What types of companies Account Based Marketing is for
The benefits of Account Based Marketing
How to identify the accounts you want to market to
How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!

… continue reading

405 episoder

#Business #Inbound Back Office #Tell Us

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