🔮 Marketing Career Journey to Head of Growth, SMS Marketing and Paid Media | Kevin Adom, Head of Growth (DROOL, HEAT, Lyst, Cuvva)

In Growth We Trust: Marketing | Growth | Startups

In this episode, we chat with Kevin Adom about team management and the marketing industry.

We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance.

We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company.

The conversation flows naturally and covers interesting insights and funny moments.

Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing.

Chapters 📌

[00:00:00] Introduction

[00:00:37] Team management and industry insights.

[00:06:13] Finding a career in marketing.

[00:11:17] Delegating creative marketing tasks.

[00:15:04] Hiring and managing teams.

[00:19:11] Not wanting people management.

[00:24:11] CRM being underutilized.

[00:27:38] Attribution and marketing channels.

[00:35:08] SMS marketing and automation.

[00:38:41] Lead gen and marketing channels.

[00:42:23] SEO potential in businesses.

[00:46:08] Web shopping and revenue growth.

[00:51:08] A product management tool.

[00:54:59] Snobby discussion about job titles.

[01:00:26] Nonfiction books and information overload.

🖇 Follow links 🖇

👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠

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See you next week!