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78: After 14 years working in the pharmaceutical industry, Benita Kasbo launches a Syrian cheese company
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Immigrant Entrepreneur: Benita Kasbo
Benita came to the United States from Syria with her family. Her family came with very little when they first immigrated. They initially lived in a very small low income apartment complex. Her dad was a tailor, so he was able to secure a job fairly quickly, but her mom stayed home to take care of the kids.
So she grew up and got into the pharmaceutical industry where she worked for 14 years. She tried to launch her business 2 times. But when the pandemic hit, she couldn't resist. On the third time, she finally launched her company, Kasbo's Market where she makes authentic Syrian cheeses. She launched this all by herself, during the pandemic and was able to get everything off the ground in 3 short months.
Benita launched her business when she was 42 years old all while having 3 kids and a husband.
She's determined to make everything work and has a huge passion and drive to bring authentic Middle-Eastern food to United States.
In this episode she shares everything she learned from how to launch a business to getting her cheeses into 3 stores in New Jersey.
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