Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Indhold leveret af Dominick Sirianni. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dominick Sirianni eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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081 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 2
MP3•Episode hjem
Manage episode 151070484 series 1014290
Indhold leveret af Dominick Sirianni. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dominick Sirianni eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In This Episode:
- How Penguin Pick-Up was created to solve the logistical problems around online ordering.
- How Egil created Penguin Fresh and disrupted the traditional grocery experience.
- Why it’s important to understand what’s going on in the marketplace.
- The most important questions you need to ask before moving forward on an idea.
- How optimizing for convenience improved Penguin Pick-Up’s stickiness.
Quote:
“If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen
96 episoder
081 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 2
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
MP3•Episode hjem
Manage episode 151070484 series 1014290
Indhold leveret af Dominick Sirianni. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dominick Sirianni eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In This Episode:
- How Penguin Pick-Up was created to solve the logistical problems around online ordering.
- How Egil created Penguin Fresh and disrupted the traditional grocery experience.
- Why it’s important to understand what’s going on in the marketplace.
- The most important questions you need to ask before moving forward on an idea.
- How optimizing for convenience improved Penguin Pick-Up’s stickiness.
Quote:
“If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen
96 episoder
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