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Indhold leveret af IADI. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af IADI eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af IADI. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af IADI eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Official podcast of the International Association of Deposit Insurers
Indhold leveret af IADI. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af IADI eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Official podcast of the International Association of Deposit Insurers
In this podcast, Bert Van Roosebeke is joined by Rosalind Bennett and Jonathan Pogach (both from the Federal Deposit Insurance Corporation) to discuss the recently published FDIC report on options for deposit insurance reform. Read the full report here: https://www.fdic.gov/analysis/options-deposit-insurance-reforms/index.html…
In this podcast, Ryan Defina is joined by Eva Hupkes and Bert Van Roosebeke (both from the IADI Secretariat) to discuss the International Association of Deposit Insurers recently published report on the 2023 banking turmoil, identifying potential implications and emerging policy issues for deposit insurance systems. Read the full report and join the conversation on the 2023 banking turmoil potential implications and emerging policy issues for deposit insurance systems here: https://www.iadi.org/en/research/reports/…
What is the role of deposit insurance in the bank crisis management frameworks of the EU, UK and US? In this podcast, Bert Van Roosebeke (IADI Secretariat) is joined by Marco Bodellini (IADI Advisory Panel) to discuss the release of his new book titled International Bank Crisis Management: A Transatlantic Perspective.…
How is the deposit insurance framework being designed in South Africa? In this podcast, Bert Van Roosebeke (IADI Secretariat) is joined by Hendrik Nel (Corporation for Deposit Insurance at the South African Reserve Bank) to discuss the establishment of South Africa's deposit insurance framework, expected to be in operation in early 2024.…
How do deposit insurers count the cost of payout? In this podcast, Ryan Defina (IADI Secretariat) is joined by Ruth Walters, Rastko Vrbaski (both Financial Stability Institute) and Bert Van Roosebeke (IADI Secretariat) to discuss how support by deposit insurers to bank failure management is subject to different types of quantitative constraints, which vary across jurisdictions. The conversation is based a recently published FSI Insights paper .…
Bank resolution may be challenging, but what about the resolution of state-owned banks? In this podcast, Bert Van Roosebeke (IADI Secretariat) is joined by Danilo Palermo (World Bank) and Bruno Meyerhof Salama (UC Berkeley Law School) to discuss the resolution of such banks. On the basis of an upcoming World Bank publication, they discuss the application of the FSB Key Attributes of Effective Resolution Regimes for Financial Institutions to the resolution of state-owned banks, specific challenges in resolving these banks as well as the role that deposit insurers can play in this process.…
In this podcast, Bert Van Roosebeke (IADI Secretariat) is joined by Jan Nolte (International Monetary Fund) to discuss e-money and how deposit insurers can play a role in protecting financial systems and consumers. The discussion is (in part) motivated by a recent IMF Departmental Paper , suggesting that with the growing importance of e-money issuers, a comprehensive, robust framework for regulation and safeguarding customer funds is critical.…
In this podcast, Bert Van Roosebeke (IADI Secretariat) is joined by Julien Reid (Autorité des marchés financiers, Québec) to discuss how financial cooperatives are different from traditional banks and how this affects the work by IADI on resolution. Julien explains the recent Guidance issued by IADI which aims at finding ways to maintain the cooperative nature after resolution. He explains how activities by umbrella organisations, institutional protection schemes, deposit insurers and resolution authorities can contribute to that. Finally, Julien talks about IADI cooperation with the FSB on these issues and relevant future work.…
How has the role of deposit insurers in banking resolution changed over time? Which are the changes in the availability of resolution tools across jurisdictions and the rules governing their use? Based on a recent IADI Policy Brief on Banking Resolution: Expansion of the Resolution Toolkit and the Changing Role of Deposit Insurers , our host Bert Van Roosebeke discusses these questions with Ryan Defina from the IADI Secretariat Research Unit in Basel, Switzerland.…
How do North American deposit insurers test their crisis preparedness and how could contingency plan testing be further developed? Building on a recent RCNA Regional Research Paper on Contingency Plan Testing in North America , Bert Van Roosebeke, our host from the IADI Secretariat Research Unit discusses these questions with Rishanthi Pattiarachchi from the Canada Deposit Insurance Corporation (CDIC).…
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