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Ep 628: The EVP & Employer Brand Landscape
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It has been a highly volatile few years for talent markets and hiring. So, how is all the uncertainty and disruption shifting employers' thinking around EVP and Employer Branding? Is it still considered as important as before, and what might the future direction look like?
My guests this week are Neil Harrison, an independent employer branding consultant, and Mike Heal, managing director at WDAD Communications. Neil recently collaborated with WDAD on qualitative research into the current EVP and Employer Brand landscape. The findings give some unique insights into the priority employers are giving to their employer brands and how things have changed since the pandemic.
In the interview, we discuss:
- The background to the research project and how it was carried out
- How things have changed in the last three years
- DE&I as a focus for employer branding
- Key metrics to get senior stakeholder buy-in and future investment
- Is employer branding still considered important by organizations?
- How happy are employers with the current state of their EVP?
- Building agility and flexibility into the brand research process to ensure relevancy
- Changing employee attitudes to work
- The evolution of employee stories
- The importance of belonging
- Differentiation and competitive benchmarking
- What does the future look like?
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