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What happens when a Product-Led org launches a solutions partner program…
Manage episode 364011113 series 3236589
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Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with service providers to support their extensive customer base or break into new markets?
To answer this, I asked Alec Biedrzycki, Head of Partner Marketing @ Jasper.ai. Al cut his teeth in partnerships at people-driven org HubSpot. Then Al went to product-led SaaS rocket ship Airtable. Now, he’s with one of the most excited products in Ai…
But, what Al will explain in this episode is - just because the product-led strategy is working so well does not mean a partner program is going to have immediate success.
PLG products bring inherent challenges to partnering with service providers.
We’ll explain…
The differences between HubSpot’s partnership strategy and Airtable’s initial partnership strategy.
The differences between partnerships at a people-driven (marketing and sales ops) org and a product-led
Where partnerships come in for savvy product-led saas orgs.
Litmus test for timing to launch into partnerships as a fast-growing saas.
When are partnerships manager there as a CS extension and not there to generate net new revenue?
We debunk some of the main partnerships vs sales assumptions
Sponsors:
Reveal - A free account mapping solution.
Partnerhub® - for finding and managing your partnerships.
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