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HIBT Lab! UNLESS Collective: Eric Liedtke

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Manage episode 328557313 series 2648671
Indhold leveret af Guy Raz | Wondery. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Guy Raz | Wondery eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024.

This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

623 episoder

Artwork
iconDel
 
Manage episode 328557313 series 2648671
Indhold leveret af Guy Raz | Wondery. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Guy Raz | Wondery eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024.

This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

623 episoder

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