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Is Clearing really relevant for PBSA, what's shifted this year and long-term strategies
Manage episode 438520767 series 3552718
Indhold leveret af Sarah Canning, Deenie Lee and Daniel Smith, Sarah Canning, Deenie Lee, and Daniel Smith. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sarah Canning, Deenie Lee and Daniel Smith, Sarah Canning, Deenie Lee, and Daniel Smith eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year.
The episode covers:
➡ The importance of pricing, proposition and marketing strategies all year round
➡ The big drop in international students
➡ How properties more premium in nature are not being sold
➡ Customer service and the need for operators to staff correctly during Clearing
➡ How students are voting with their feet and are voting on value
➡ The use of current databases and CRM during Clearing
➡ The need for operators to target parents in their campaigns, especially during Clearing
➡ Predictions for next year.
This episode of Housed is sponsored by Miru Visuals - Specialising in creating stunning property videos that make listings stand out from the crowd and add value to brands. Check them out here: Construction Marketing | Miru Visuals | London
*Correction - UCAS take around 60% of international undergraduate applications to UK universities so a slightly more complete picture than mentioned.
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