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Ep 19 - Marketing Automation in the Wine Biz
Manage episode 312060065 series 3219350
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Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks. Things such as setting up email workflows, integrating your CRM with your email marketing system, automating social media online. This is something that the wine business has been slow to adopt, but those that have, have shown some real return on it.
Today Mike talks with Morgan Bell, who is one of the principals at SharpSpring, which is one of the leaders in the marketing automation space. While this was recorded late last year, it's evergreen, so it's appropriate today as it was back then.
And with the advent of Covid and the need for more direct to consumer sales, those that adopt a marketing automation platform will be in much better shape. On with the show.
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