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Ep 17 - Simplifying DTC in the Wine Biz
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Are you frustrated with the slowness of adoption of marketing technologies in the wine biz? It still lags behind many other industries, and the feeling is that we're falling behind.
That is, until Covid happened, and it's forced many wineries to move out of their comfort zone and embrace more marketing, automation, integrating email marketing, and really focus on DTC.
On this episode, your host Mike Wangbickler talks with Chris Towt, the co-founder of VineSpring, a subscription focused commerce platform. It's one of the leading platforms in the business. They discussed late last year these different subjects - he's a really smart guy with a lot of insights.
We've had the pleasure of working with him at Balzac on past projects, so we’re excited to share this episode with you. Without further ado, on with the show.
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