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Cannabis Public Relations w/ Kim Ring
Manage episode 349278321 series 2819943
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In episode 41, McCarter and SK chat with Kim Ring, Cannabis Publicist and friend of McCarter! Kim shares some incredible insights into how she got into PR, how she creates relationships with key journalists at publications like Forbes, and how she gets her clients in those publications. We talk about what it's like to create the news and work with clients who want to get their message, brand and story out there with "earned media" (articles by journalists) rather than "paid media" (sponsored content).
This episode is sponsored by Hemper ~ use code "McCarterGetsHigh" to save on your favorite cannabis accessories at www.hemper.co.
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