Consumer Insights And Branding With Brett Townsend He Said, She Said: Razor Branding™ podcast

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Business Building The Brand Jaci Russo

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Consumer Insights and Branding with Brett Townsend

1M ago 56:58

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Indhold leveret af Jaci Russo. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jaci Russo eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, “Insights on the Brink,” co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.

… continue reading

216 episoder

#Business #Building The Brand #Jaci Russo

Artwork

Consumer Insights and Branding with Brett Townsend

He Said, She Said: Razor Branding™ Podcast

published 1M ago

Del

MP3•Episode hjem

Indhold leveret af Jaci Russo. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jaci Russo eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, “Insights on the Brink,” co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.

… continue reading

216 episoder

#Business #Building The Brand #Jaci Russo

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