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Would you spend eternity in an underwater urn? Louise Skajem and Aura Murillo of Resting Reef
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Today, we are hopping over the Atlantic to speak with Louise Skajem and Aura Murillo, two young, UK-based women designers who are innovating in a marine area I never imagined I would discuss on this show: funerary services. These young women are full of life and will challenge everything you have ever come to believe about funeral directors.
Their company, the aptly named Resting Reefs, proposes to use human ashes, mix them with oyster shell powder, which is very high in calcium carbonate and a wonderful ocean anti-acidification agent, and transform them into what they call underwater urns. These are beautiful sculptures used to create artificial living reefs installed along coastlines.
Rather than simply spreading ashes in the ocean, as many people do, creating a resting reef gives family and friends a sense of permanence, a reef to visit where marine life will grow and prosper.
In this podcast, you will hear a reference to aquamation. This is an alternative process to cremation that is preferred by Louise and Aura since it uses five times less energy than fire and reduces a funeral's emissions of greenhouse gases by about thirty-five percent.
While neither Louise nor Aura are originally from the UK, they say it's a great place to start a business right now, and their type of business in particular may be well positioned to benefit from being in the United Kingdom as 75 percent of the UK population opts for cremation. And after two years of keeping ashes at home, people usually look for something special to do with them. These women might just be on to something....
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I'd like to thank our sponsors:
Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.
Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!
Spark No. 9, ensures that companies - and startups - have successful product launches by testing their products online. Remove the guesswork before you launch!
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