Handbags at the Half-Time Show Featuring Famed Comedian Sarah Colonna

Handbag Designer 101

Sarah Colonna's tale of triumph, from bartending in the bustling nightlife of Los Angeles to crafting chic handbags for stadium-goers, is nothing if not a Hollywood-worthy script. With a contagious laugh and a wit sharp enough to carve her unique space in the world of fashion and entertainment, Sarah joins us to recount the highs, the lows, and the sheer perseverance that paved her path to becoming a New York Times bestselling author and a handbag brand sensation. Her story, brimming with candid humor and the reality of hustling in LA, serves as a gleaming beacon of hope to anyone daring to chase their dreams.
Venture behind the scenes of the vibrant, fast-paced fashion industry as we explore the birth of Clutch Women, the handbag line that is redefining the game day and concert experience. Sarah didn't just create a product; they sparked a movement with their stylish, stadium-compliant bags, all while championing local production in California. Her strategy, a masterstroke that taps into the passions of sports fans and music lovers alike, is a testament to the power of intuitive understanding over traditional market research. Discover how this “funny girl” navigated the challenges of manufacturing and licensing, and even turned a Taylor Swift tour into a skyrocketing sales phenomenon
Wrapping up, Sarah gives us a glimpse into the future of Clutch Women and the inventive marketing insights that have men snapping up her creations for the women in their lives. This is a tale of brand expansion, tackling new markets, and the unyielding commitment to quality that defines Sarah's entrepreneurial spirit. With a dash of comedy and a sprinkle of book-writing prowess, Sarah's multifaceted career is as engaging as it is instructional, leaving us eager to see where her boundless creativity will take her – and us – next.

Follow Sarah:
https://www.sarahcolonna.com/

https://www.sarahcolonna.com/clutch-women/

https://www.instagram.com/sarahcolonna1

https://www.instagram.com/clutchwomen/

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https://www.emilyblumenthal.com/challenge-page/Masterclass

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https://www.emilyblumenthal.com/

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Kapitler

1. Handbag Designer's Journey and Success (00:00:00)

2. Starting a Handbag Brand (00:12:14)

3. Material Requirements, Licensing, Collaborations (00:23:47)

4. Expanding the Clutch Women Brand (00:35:55)