The Nova launch and a (small) pivot

Hammerstone - Bootstrapping a Software Company

#Tech #Entrepreneur #Business #Aaron Francis #Sean Fioritto #Software #Colleen Schnettler #Bootstrapped #SaaS #Entrepreneurship

30:21

Hitting plateaus is a common milestone in business, but there’s a difference between stability and a rut. In the last installment of this season, we’ll dive into the ways small business owners push beyond plateaus and find new ways to achieve revenue growth. Jannese and Austin wrap up their time in Nashville, Tennessee with a wonderful visit to N.B. Goods to speak with owner Camille Alston . Camille details the times where she hit a wall with profits, the strategies she implemented to increase revenue, what worked, what didn’t, and the important lessons she learned in the process. You won’t want to miss this informative final chapter! Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

for 2 år siden 22:35

MP3•Episode hjem

Kind of a pivot, but not really.

Refine: https://hammerstone.dev/
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger

66 episoder

Hammerstone - Bootstrapping a Software Company

The Nova launch and a (small) pivot

Hammerstone - Bootstrapping a Software Company

published for 2 år siden

Del

MP3•Episode hjem

Kind of a pivot, but not really.

Refine: https://hammerstone.dev/
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger

66 episoder

#Tech #Entrepreneur #Business #Aaron Francis #Sean Fioritto #Software #Colleen Schnettler #Bootstrapped #SaaS #Entrepreneurship

Alle episoder

Hammerstone - Bootstrapping a Software Company

1
The End 10:37

for 2 years siden10:37

10:37

Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Colleen is having all the fun 30:54

for 2 years siden30:54

30:54

HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
On the precipice of something great 25:40

for 2 years siden25:40

25:40

HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Good tweets are good 26:31

for 2 years siden26:31

26:31

HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Colleen is pumped 34:08

for 2 years siden34:08

34:08

HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
We're HelloQuery now 👀 37:46

for 2 years siden37:46

37:46

HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
We didn't break up! 24:41

for 2 years siden24:41

24:41

Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
MicroConf Recap 26:50

for 2 years siden26:50

26:50

Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Customer interviews lead to a new hypothesis 39:49

for 2 years siden39:49

39:49

Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Two Separate Businesses 27:48

for 2 years siden27:48

27:48

Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Plans for March (Subject to change) 26:10

for 2 years siden26:10

26:10

Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Hi Sinclair! (and recapping Laracon EU) 25:09

for 2 years siden25:09

25:09

Back from Laracon EU, and it went well. Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
The Nova launch and a (small) pivot 22:35

for 2 years siden22:35

22:35

Kind of a pivot, but not really. Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
New year, new energy 28:24

for 2 years siden28:24

28:24

We're off to a good start for 2023. Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Looking back, looking forward 24:38

for 2 years siden24:38

24:38

Colleen and Aaron recap 2022 and look forward to 2023. Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
We're back baby! 26:49

for 2 years siden26:49

26:49

Colleen and Aaron are back from a hiatus. Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Use Cases 32:10

for 3 years siden32:10

32:10

Colleen and Aaron talk through use cases for Refine that may actually get people excited. Refine: https://hammerstone.dev/refine/laravel/docs/main Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Back from Vacation 43:26

for 3 years siden43:26

43:26

Aaron and Colleen are both back from vacation with a lot of updates to share. Refine: https://hammerstone.dev/refine/laravel/docs/main Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Email Outreach, GitHub Actions, and a Demo Site 26:02

for 3 years siden26:02

26:02

Aaron got stranded in Dallas thanks to two cancelled AA flights. We're sending outreach emails and doing a bunch of ancillary product work. Refine: https://hammerstone.dev/refine/laravel/docs/main Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger…

Hammerstone - Bootstrapping a Software Company

1
The Calls are Happening 24:05

for 3 years siden24:05

24:05

We're starting to have calls with customers! Refine: https://hammerstone.dev/refine/laravel/docs/main Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Glimmers of Hope 20:03

for 3 years siden20:03

20:03

Things are starting to look up! Refine: https://hammerstone.dev/refine/laravel/docs/main Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
We Sent the Email! And Made No Sales! 26:15

for 3 years siden26:15

26:15

We sent the Nova email! And it didn't go quite as planned. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
It's Time to Business 30:03

for 3 years siden30:03

30:03

Tech time is over, it's time to business. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
The Landing Page Lives! 45:30

for 3 years siden45:30

45:30

The Nova landing page (with a buy now button!) is live. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Some Big Changes 34:34

for 3 years siden34:34

34:34

Some big changes happening at Hammerstone. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Hammerstone - Bootstrapping a Software Company

1
Aaron's New Job, Balancing Client vs Product Work 34:15

for 3 years siden34:15

34:15

Aaron got a new job! We're trying to figure out how to balance client work and product work. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto Tuple: https://tuple.app…

Hammerstone - Bootstrapping a Software Company

1
Is Rails Over? Aaron Goes Full Hipster 38:34

for 3 years siden38:34

38:34

We talk about the future of Rails and how it differs from Laravel. Aaron has been experimenting with Cloudflare, Edge Workers, and Fly.io. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto…

Hammerstone - Bootstrapping a Software Company

1
Conferences and First Revenue 💸 33:54

for 3 years siden33:54

33:54

Laracon is over, Colleen is speaking at a conference in March. We got paid! Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto…

Hammerstone - Bootstrapping a Software Company

1
Bonus: Talking Twitter with Matt Swanson 1:38:39

for 3 years siden1:38:39

1:38:39

In a long bonus episode, Matt Swanson (https://twitter.com/_swanson) joins Aaron to talk about Twitter. Aaron: https://twitter.com/aarondfrancis Matt: https://twitter.com/_swanson Boring Rails: https://boringrails.com/ ShowCode: https://showcode.app

Hammerstone - Bootstrapping a Software Company

1
Laracon is Tomorrow 😬 38:03

for 3 years siden38:03