Episode 33- Guerrillapreneur Giant Slaying: How To Fight Like A Guerrillapreneur

Guerrillapreneur: The Art of Waging Small Business Podcast

Welcome to Episode 33 and it is a GIANT SLAYING Episode! In this episode, we teach you how to fight like a Guerrillapreneur.
Guerrilla warriors DO NOT fight protracted ground battles. Guerrilla warriors are tactical fighters who adapt their strategies to the operating environment. In my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliaths (http://a.co/d/4ArTxDT), I have a tactical market fight framework that is called the 4-Ds of Guerrillapreneur Market-fighting. The 2X2 framework places Market Growth Rate (High and Low) on the Y-axis and Barriers to Entry (High and Low) on the X-axis creating four quadrants Use this link to see the Framework, https://twitter.com/Guerillapreneur/status/1032708630364254208
These four quadrants define specific tactics that Guerrillapreneurs should consider if they have launched startups in market segments that fall into the relevant quadrant.
DOCILE – Win Through Partnerships
DECEIVE – Win by being a flexible fast follower
DOMINATE – Blitzkrieg using Slingshot Technology
DISRUPT – Use Slingshot Technology to "Hit and Run"
In the episode, I provide mini-business cases to support my framework. If you are a corporate manager, these tactics may seem counter intuitive, but that's why Guerrilla warriors win. We execute tactics that corporate managers do not expect.
Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of our podcasts on YouTube at Ceyero Consulting (https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w) or Periscope @guerrillapreneur
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