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UA via OEM: new opportunities for growth

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Manage episode 439455086 series 3236021
Indhold leveret af Singular. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Singular eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences.

Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of various install experiences including factory preload, out-of-box recommended apps, and Google's Play Auto Install system.

We also chat about Avow's role in managing Samsung's Galaxy App Store ad inventory in Europe and the implications of the Digital Markets Act on third-party app stores.

00:00 Introduction to Growth Masterminds

01:36 Factory Preload Explained

03:21 Out-of-Box Experience

04:12 Google Play Auto Install

06:01 Targeting and Engagement

09:10 Cost and Metrics

10:50 Samsung Galaxy App Store Management

12:46 Third-Party App Stores and Digital Markets Act

20:16 OEM Ad Networks and Display Ads

23:58 Conclusion and Final Thoughts

  continue reading

131 episoder

Artwork
iconDel
 
Manage episode 439455086 series 3236021
Indhold leveret af Singular. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Singular eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences.

Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of various install experiences including factory preload, out-of-box recommended apps, and Google's Play Auto Install system.

We also chat about Avow's role in managing Samsung's Galaxy App Store ad inventory in Europe and the implications of the Digital Markets Act on third-party app stores.

00:00 Introduction to Growth Masterminds

01:36 Factory Preload Explained

03:21 Out-of-Box Experience

04:12 Google Play Auto Install

06:01 Targeting and Engagement

09:10 Cost and Metrics

10:50 Samsung Galaxy App Store Management

12:46 Third-Party App Stores and Digital Markets Act

20:16 OEM Ad Networks and Display Ads

23:58 Conclusion and Final Thoughts

  continue reading

131 episoder

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