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The Power of AI in CRM & CX
Manage episode 378040132 series 2815223
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AI has emerged as a powerful tool in transforming how businesses approach CRM and Customer Experience (CX). With its ability to analyze vast amounts of data, make accurate predictions, and automate processes, AI has become an invaluable asset for companies striving to create personalized customer experiences and drive growth.
During this episode of the Growth Enablement Madness podcast, host Jim Ward chats with Rich Green, CTO at SugarCRM. The pair discuss the immense power of AI in CRM and CX, uncovering its applications, benefits, and the exciting possibilities it holds for businesses of all sizes. Tune in to learn about:
- Generative AI vs. Predictive AI and how companies can use both;
- Applications of Generative AI in CX/CRM; and
- SugarCRM's Product Plans for Generative AI.
RELATED LINKS
- Take this assessment to learn whether your company is genuinely data-driven.
- Schedule your free data discovery call to ensure you find the value in your data.
- Follow Rich on LinkedIn.
Learn more about SugarCRM.
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