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Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker

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Manage episode 462385379 series 2892363
Indhold leveret af xGrowth. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af xGrowth eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker.

This episode covers...

  • Composable tech stacks
  • The role of AI Agents in workflows
  • ‘Service as a Software’ (not your usual SaaS model)
  • And the future for marketers in this space

About Scott...

Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog.

He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.

Resources mentioned in this episode:

_________________

🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9

📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

258 episoder

Artwork
iconDel
 
Manage episode 462385379 series 2892363
Indhold leveret af xGrowth. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af xGrowth eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker.

This episode covers...

  • Composable tech stacks
  • The role of AI Agents in workflows
  • ‘Service as a Software’ (not your usual SaaS model)
  • And the future for marketers in this space

About Scott...

Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog.

He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.

Resources mentioned in this episode:

_________________

🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9

📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16

And for all our other socials visit: https://mtr.bio/xgrowth

  continue reading

258 episoder

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