Artwork

Indhold leveret af Smarter Ecommerce. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Smarter Ecommerce eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

COO: How to integrate marketing & operations for better Facebook campaigns

51:31
 
Del
 

Manage episode 348350744 series 3371120
Indhold leveret af Smarter Ecommerce. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Smarter Ecommerce eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and how is life looking post-iOS 14. Then we move on from marketing and discuss the interplay of marketing and operations.

  1. Meta & Facebook advertising - 7:12
  2. Life post-IOS 14 - 15:41
  3. Blended ROAS in ecommerce - 18:48
  4. Interplay of marketing and operations - 28:59
  continue reading

62 episoder

Artwork
iconDel
 
Manage episode 348350744 series 3371120
Indhold leveret af Smarter Ecommerce. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Smarter Ecommerce eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and how is life looking post-iOS 14. Then we move on from marketing and discuss the interplay of marketing and operations.

  1. Meta & Facebook advertising - 7:12
  2. Life post-IOS 14 - 15:41
  3. Blended ROAS in ecommerce - 18:48
  4. Interplay of marketing and operations - 28:59
  continue reading

62 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning