Sustainability in the Cannabis Industry - Mika Unterman #26

Grow Street Journal

You may think that cannabis, a plant of which certain varieties can be twice as effective at carbon capture than trees, would go hand-in-hand with sustainability, right?

Sadly this is not the case, and the advent of legal cannabis in Canada has created a proliferation of plastic cannabis packaging that is typically being used once and then destined for the landfill.

The nascent cannabis industry was the perfect opportunity to do things right from the outset; doing away with old models that value profit with no regard for sustainability.

So why have we done such a bad job so far? How can we improve, and who needs to drive the change?

In this episode:

• What are some quick sustainability wins for the industry?
• What's one thing LPs can do that will quickly reduce their carbon footprint?
• How can sustainability and profit go hand in hand?
• What are the best and worst packaging types we are currently seeing on the Canadian cannabis market?

About Mika Unterman

Mika is Founder & President of Apical Ethical Cannabis Collective. The Apical Cohort is the Cannabis Industry's first incubator for social responsibility and sustainability initiatives, proving business value and demonstrating ROI.

Mika has bought numerous cannabis SKUs into the legal market from inception to launch, and is now focused on bridging the gap between sustainability and profitability within the Canadian legal cannabis industry.