Lizard Optimization • Gojko Adzic & Dave Farley

GOTO - The Brightest Minds in Tech

This interview was recorded for the GOTO Book Club.
http://gotopia.tech/bookclub

Read the full transcription of the interview here

Gojko Adzic - Software Delivery Consultant & Author of "Lizard Optimization" and many more Books
Dave Farley - Continuous Delivery & DevOps Pioneer, Award-winning Author, Founder & Director of Continuous Delivery Ltd.
RESOURCES
Gojko
https://twitter.com/gojkoadzic
https://www.linkedin.com/in/gojko
https://github.com/gojko
https://gojko.net

Dave
https://twitter.com/davefarley77
https://linkedin.com/in/dave-farley-a67927
http://www.continuous-delivery.co.uk
http://www.davefarley.net

DESCRIPTION
Dave Farley and Gojko Adzic discuss Gojko’s latest book “Llizard Optimization”, which involves identifying and leveraging unconventional uses and misuses of products to improve them for all users. Gojko shares insights and examples from his experiences with Narakeet and MindMup, highlighting how addressing the needs of outlier users led to significant product enhancements and growth.
They also touch on broader themes of user retention, the joy of building and solving problems, and the balance between solo work and collaborative efforts in software development and writing.
RECOMMENDED BOOKS
Gojko Adzic • Lizard Optimization
Gojko Adzic • Impact Mapping
Adzic, Evans & Roden • Fifty Quick Ideas To Improve Your Tests
Adzic, Evans & Korac • Fifty Quick Ideas to Improve Your User Stories
Adzic & Korac • Humans vs Computers
Gojko Adzic • Specification by Example
Adzic, Marcetic & Bisset • Bridging the Communication Gap
Adzic & Korac • Running Serverless
Kat Holmes • Mismatch
David Farley • Modern Software Engineering
Dave Farley • Continuous Delivery Pipelines
Dave Farley & Jez Humble • Continuous Delivery

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Kapitler

1. Intro (00:00:00)

2. Understanding Lizard Optimization (00:01:20)

3. Concept of "lizards" & user behavior (00:04:41)

4. Importance of user retention (00:08:20)

5. Challenges & rewards of building products (00:12:02)

6. Passion for building & solving problems (00:19:55)

7. Solo vs collaborative work (00:25:25)

8. Outro (00:31:35)