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064: Improve Your Offer, Improve Your Business
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Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer.
By listening [and taking notes], you’ll learn:
- How you can either make small but mighty tweaks or a complete overhaul of your offer (either can be great)
- The big mistake business owners often make when creating more ‘affordable services’ such as memberships
- How reducing friction with your offer inclusions and packaging can be a huge blessing of efficiency for you and your clients
This is a brilliant, deep-dive episode that I know if you apply these improvements to what you sell, you’ll see vast improvements.
Enjoy!
Links Mentioned:
GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here
GMGB Podcast - Ep 46: Starting A Business Doesn’t Mean Starting At The Bottom - listen here
Behind the Lens Podcast with Alan Howle - EP 14: listen here
→ Join the waitlist for the Service Business Boardroom here.
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
Kapitler
1. 064: Improve Your Offer, Improve Your Business (00:00:00)
2. 1 - Pricing (00:07:26)
3. 2 - Length of delivery (00:08:27)
4. 3 - Model including retainers and subscriptions (00:11:13)
5. 4 - Payments and payment plans (00:12:20)
6. 5 - Create offers around results (00:13:53)
7. 6 - Don’t reduce your scope (00:16:46)
8. 7 - Reduce friction (00:20:15)
9. Join the waitlist for the Service Business Boardroom (00:25:03)
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