It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Indhold leveret af Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !
Gå offline med appen Player FM !
Boosting Your Fundraising Efforts with Google Analytics 4
MP3•Episode hjem
Manage episode 407725443 series 2388146
Indhold leveret af Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil also outlines the steps nonprofits can take to optimize their websites for better conversions. He touches on additional integrations with Google Ads and Google BigQuery that can help organizations build on and store the data they’re getting through GA4. In addition, we’ll look at GA4 through the lens of a few specific examples: How nonprofits can determine which communication channels are giving them the biggest bank for their buck, and how they can use GA4 to grow their email newsletter.
…
continue reading
183 episoder
MP3•Episode hjem
Manage episode 407725443 series 2388146
Indhold leveret af Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil also outlines the steps nonprofits can take to optimize their websites for better conversions. He touches on additional integrations with Google Ads and Google BigQuery that can help organizations build on and store the data they’re getting through GA4. In addition, we’ll look at GA4 through the lens of a few specific examples: How nonprofits can determine which communication channels are giving them the biggest bank for their buck, and how they can use GA4 to grow their email newsletter.
…
continue reading
183 episoder
Alle Folgen
×Velkommen til Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.