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Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements
Manage episode 404968601 series 3523176
Indhold leveret af Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements.
Welcome to Giraffes Don't Eat Steak, the podcast where we bring you marketing tips, hints and much more.
In this episode, Erica and Alex dive into a conversation about the impact of technology on marketing, particularly focusing on the use of AI tools like ChatGPT. They discuss how these tools have revolutionised the way call centers operate, how they have streamlined marketing efforts and how they have opened up new possibilities for innovation.
Join us as we unpack the value of embracing technology as a tool for growth and improvement and explore the exciting potential it holds for the future of marketing.
00:00 Engaging in AI marketing webinar led insightfully.
03:30 Advancing technology improved call data analysis efficiency.
07:36 Improved quality control through call monitoring efficiency.
11:58 Chat provided helpful starting point for presentation.
13:19 Tool streamlines TV ad booking, targeting specific audiences.
16:39 Encouraging continuous learning and practical application in marketing.
Keywords: giraffes don't eat steak podcast, marketing stories, AI in marketing, chatGPT, sales objections, technology adoption, learning and implementing, innovation, AI
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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