Rebecca Hamilton - College of Arts & Sciences

Georgetown University Faculty in Research

Dr. Rebecca Hamilton is a Professor of Marketing and the Marketing Area Coordinator at Georgetown’s McDonough School of Business. She also serves as the Michael G. and Robin Psaros Chair in Business Administration. Rebecca’s research examines the effects of contextual factors – such as the social environment, stage of decision making, and presentation format – on consumer decision making. Her work has won numerous awards, and has been published in notable scholarly outlets such as the Journal of Consumer Research, Journal of Marketing, and Harvard Business Review. She is currently Co-Editor of the Journal of Marketing Research, Associate Editor for the Journal of the Academy of Marketing Science, and serves on the Editorial Review Boards for multiple other academic journals. Table of Contents 0:00: Introduction 1:15: What are you working on now? How did you get into these interests? 2:30: How does usability affect presentation? 3:14: When did these kind of questions arise and become interesting to you? 4:57: How do you go about your work? What methods do you use? What have you learned over time? 5:59: Is there large variation between individuals on gauging their own preferences? 6:48: What is your life as a faculty member like? 8:10: When doing Executive education, how is the behavior of students different from undergraduate level? What do you have to alter as a professor? 9:17: Do you find your research and teaching are symbiotic? 10:15: Could you elaborate on the process as a journal editor of deciding whta findings get disseminated? 12:18: How do you go about choosing a reviewer? 14:32: What are the current controversies in the field? 15:32: What is the most interesting thing you are working on right now? 17:45: Do you have a regimen you aspire to as an academic, regarding research and teaching responsibilities? 19:10: How do you keep to those schedules you’ve laid out? How do you juggle those competing responsibilities? 20:20: Did you begin these interests as early as high school and before? 23:20: What are the practical implications of this research? 24:10: How are you bringing together multiple approaches, how do you mount experiments in your field? 25:06: Conclusion Music: Main Theme: Corporate Technology by Scott Holmes Background: Horizon Soundscapes by RF Soundtracks