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Parleh Media Group leaders on three years of innovation and lessons learned
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Three years since doing the incorporation thing – and less than a year before the opening of Ontario’s regulated sports betting and igaming industry – Parleh Media Group’s journey has been one of twists and turns for its Homestand, Bettor Content and The Parleh/Gaming News Canada brands.
Mark Silver, the PMG chief executive officer who brought together the company’s six founding partners in early 2021 and Homestand’s content/brand grand poobah Kevin Kennedy appeared on the Gaming News Canada Show for some reminiscing and a lookahead at the opportunities in the always-changing world of betting, gaming and media. Silver spoke about his latest experience in a startup business, and the need for continuous experimenting and shifting strategies to meet the needs of some 10 clients which Parleh has served in Ontario’s two-year-old regulated marketplace. Kennedy was asked for his thoughts on the merger of sports betting and sports media – including The Locker Room program that’s available on the Sports Interaction app - the continuous search for unique content in a market that remains crowded despite the challenges faced by traditional media, and the content opportunities around Ontario’s robust online gaming business.
Both PMG leaders gave their own taps of the hockey twig, Silver to investors and other supporters of the company, and Kennedy to the group of established and just-starting content creators who are finding a different path these days to telling stories in the world of sports.
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